Pathway
A route for developing drivers toward factory-level racing.
HRI Team ManagementSenju Autosport
Beyondthe race
Avila is building more than a personal racing career: a pathway for new drivers, and a platform for the brands and stories around the sport.
Explore the platformFounder and Director · HRI Team Management
Expanding Honda’s racing program
HRI Team Management gives private drivers a structured pathway, with Honda Racing Indonesia’s factory-level technical standards, race strategy and championship methods. Its Racing Team Program covers structured training, car setup, racing progress and everything a professional driver needs.
- 01Driver pathwaysBridging aspiring and developing drivers with factory-level support.
- 02Technical developmentTraining, car setup and racing progress to factory standards.
- 03Business ecosystemA commercial network built around the customer racing program.
- 04Industry partnershipsExtending Honda’s presence across the national motorsport circuit.
Commercial and creative arm · Senju Autosport
Commercial execution platform
Senju Autosport supports Avila’s broader automotive and motorsport projects, as an integrated platform built for world-class execution.
- 01Creative productionBroadcast-quality photo and video.
- 02Event executionRace events and motorsport activations.
- 03Branding and designIdentity, livery and sponsorship assets.
- 04Commercial projectsAutomotive and motorsport partnerships.
Activity profile
Six arenas.
One driver.
Racing is the core. Around it, Avila leads a team, develops young drivers, works with brands and builds automotive projects.
01On trackRacing
- National Championship Series (ITCR)
- HMRT Malaysia campaign
- Honda One Make Race
- Endurance & special events
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02Off track
Team leadership
- Founder & Director, HRI Team Management
- Factory team collaboration
- Driver coaching & technical guidance
- Program strategy
- Motorsport PR & marketing
03Off trackMotorsport development
- Racing academy programs
- Young driver identification
- Safety & performance education
- Industry talent pathways
04BrandBrand & media
- Sponsorship & brand partnerships
- National media features
- TV, digital & print coverage
- Verified social platform
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05Ecosystem
Automotive projects
- Commercial automotive collaborations
- Motorsport event partnerships
- Industry engagement
- Senju Autosport project delivery
06BrandContent & public profile
- Digital content creation
- On-camera & media appearances
- Brand ambassador activities
- Awards & industry recognition
Why it matters
One family.One direction.
Standards
The same technical and strategic discipline used by the factory program.
Platform
Creative, events and branding built around the racing, ready for partners.
Work with us
Build itwith Avila.
Drivers, brands and event partners: tell us what you have in mind.