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Avila Bahar

HRI Team ManagementSenju Autosport

Beyondthe race

Avila is building more than a personal racing career: a pathway for new drivers, and a platform for the brands and stories around the sport.

Explore the platform
Founder and Director · HRI Team Management

Expanding Honda’s racing program

HRI Team Management gives private drivers a structured pathway, with Honda Racing Indonesia’s factory-level technical standards, race strategy and championship methods. Its Racing Team Program covers structured training, car setup, racing progress and everything a professional driver needs.

  • 01
    Driver pathwaysBridging aspiring and developing drivers with factory-level support.
  • 02
    Technical developmentTraining, car setup and racing progress to factory standards.
  • 03
    Business ecosystemA commercial network built around the customer racing program.
  • 04
    Industry partnershipsExtending Honda’s presence across the national motorsport circuit.
Commercial and creative arm · Senju Autosport

Commercial execution platform

Senju Autosport supports Avila’s broader automotive and motorsport projects, as an integrated platform built for world-class execution.

  • 01
    Creative productionBroadcast-quality photo and video.
  • 02
    Event executionRace events and motorsport activations.
  • 03
    Branding and designIdentity, livery and sponsorship assets.
  • 04
    Commercial projectsAutomotive and motorsport partnerships.
Activity profile

Six arenas.
One driver.

  • On track
  • Off track
  • Brand
  • Ecosystem

Racing is the core. Around it, Avila leads a team, develops young drivers, works with brands and builds automotive projects.

  • 01On track

    Racing

    • National Championship Series (ITCR)
    • HMRT Malaysia campaign
    • Honda One Make Race
    • Endurance & special events
  • 02Off track

    Team leadership

    • Founder & Director, HRI Team Management
    • Factory team collaboration
    • Driver coaching & technical guidance
    • Program strategy
    • Motorsport PR & marketing
  • 03Off track

    Motorsport development

    • Racing academy programs
    • Young driver identification
    • Safety & performance education
    • Industry talent pathways
  • 04Brand

    Brand & media

    • Sponsorship & brand partnerships
    • National media features
    • TV, digital & print coverage
    • Verified social platform
  • 05Ecosystem

    Automotive projects

    • Commercial automotive collaborations
    • Motorsport event partnerships
    • Industry engagement
    • Senju Autosport project delivery
  • 06Brand

    Content & public profile

    • Digital content creation
    • On-camera & media appearances
    • Brand ambassador activities
    • Awards & industry recognition
Why it matters

One family.One direction.

01

Pathway

A route for developing drivers toward factory-level racing.

02

Standards

The same technical and strategic discipline used by the factory program.

03

Platform

Creative, events and branding built around the racing, ready for partners.

Work with us

Build itwith Avila.

Drivers, brands and event partners: tell us what you have in mind.

Get in touch